Rights Business
We have expanded new potential of works through media-mix approaches, such as adapting them for video media and selling related goods, as well as expansion overseas, by making use of the BookLive Group’s intellectual properties (Ips).
Video Adaptation / Approaches by Related Goods and Events
We improve the value of Ips through media-mix approaches and merchandising using our Group’s original works. Our operation is multifaceted, including the creation and sales of goods related to our original works and collaboration with other companies and events using IPs.
『邪神ちゃんドロップキック』
A comedy in which Jashin-chan, a beautiful demoness whose lower body takes the form of a snake, is summoned by Yurine Hanazono, a girl who likes the occult, and unfolds a slapstick drama in the human world.
Novel approaches that are different from those in the traditional anime production business have been taken, including the collaboration with municipalities and companies, the creation of localized anime capitalizing on the hometown tax donation program. The cloud-funding for the production of the fourth season’s TV anime raised more than 100 million yen capitalizing on the support from many ardent fans, which has become a hot topic.
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The serial started on the Web comic site “Comic Meteor” in 2012, and was adapted for TV anime in 2018, becoming so popular as to air through the fourth series.
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Related goods are sold at the official shop, pop-up shops, and event venues. In addition, collaboration with other companies’ IPs is actively promoted as well. -
In May 2023, “Jashin-chan Fes” was held for the first time, which attracted more than 3,500 fans. Gaining the momentum, this content is increasing its fans and scale.
『おじさんはカワイイものがお好き。』
The secret of Section Chief Oji, who is handsome and great at his job, is that he is awfully fond of “something pretty”! But he cannot share it with others! This “Oji-Kawa” comedy is suspenseful and cute due to the secret.
The serial started on the Web comic site “COMIC POLARIS” in 2017 and dramatized for TV in 2020. The character “Pagtaro”, which is an idol for the main character, is now playing an active role out of the comic work as a character IP in the real world.
“Pagtaro” Official Site: https://pagtaro.jp
“Pagtaro” Official Site: https://pagtaro.jp
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This is a popular comic dramatized for TV in 2020. The character “Pagtato”, which is the best idol for Section Chief Oji, was a hot topic particularly on social media when the broadcast of the TV drama series started.
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A lot of the character goods of “Pagtaro” are offered now. They are sold at pop-up shops as well as the official shop.
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Expansion of the IP business centered on “Pagtaro” has been enhanced. Since the broadcast of the TV drama series in 2020, collabo-cafés and pop-up shops have been rolled out, enjoying enduring popularity still now.
Development result
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同居人はひざ、時々、頭のうえ。
The stories of interaction between an awkward man and a sympathetic dumped cat, which (including e-books) published more than 1.95 million copies (including e-books). This work was adapted for TV anime, and the sales of related goods and collaboration with other companies have been launched.See details of the work -
理系が恋に落ちたので証明してみた。
A very popular experimental love comedy between scientific man and woman, which was adapted for TV anime, drama, the screen, and the stage.
See details of the work -
花嫁未満エスケープ
Dramatized for TV in 2022, this is a love-triangle story in which a woman in her late twenties to early thirties wavers between the former boyfriend and the current boyfriend.
See details of the work -
でこぼこ魔女の親子事情
Adapted for TV anime in 2023, this is a comedy about a small mother and her daughter who has grown too large, filled with sidesplitting gags.See details of the work -
殿と犬
Adaptation for TV anime has been decided. This is about the peaceful and tranquil but irregular life of the tough-looking former samurai as a master and a pudgy corgi as a servant.See details of the work -
今日、駅で見た可愛い女の子。
Nominated for “Next Manga Awards 2023” and “Web Manga General Election 2023”, this is a comedy about a middle-aged man who is knowledgeable about “kawaii” and a perfect lady (!?), featuring “kawaii” for all human beings. A lot of “girly items” you may have been caught up in appears in it.See details of the work
Development Overseas
We have rolled out the e-books and paper books of our Group’s original comics overseas.
Distribution of the electronic version and sales of paper books, which have focused on the Asian region, are being expanded to the whole world including Europe and the USA for enhancement. In addition, popular works created mainly in China and South Korea are localized for the Japanese market to explore works of new genres actively.
Distribution of the electronic version and sales of paper books, which have focused on the Asian region, are being expanded to the whole world including Europe and the USA for enhancement. In addition, popular works created mainly in China and South Korea are localized for the Japanese market to explore works of new genres actively.
©ユキヲ／COMICメテオ ©ユキヲ・COMICメテオ／邪神ちゃんドロップキック X 製作委員会 ©ツトム／COMICポラリス ©ツトム・COMICポラリス/読売テレビ ©みなつき©二ツ家あす／COMICポラリス ©山本アリフレッド／COMICメテオ ©小川まるに/ライブコミックス ©ピロヤ／COMICメテオ ©西田理英／COMICポラリス ©さかなこうじ／COMICポラリス
